You Won’t Guess Any of Them
2-½ minutes to read
Most experts acknowledge your resume won’t get you a job. But, they say, an outstanding resume should get you an interview. The mere fact these experts tell you to aim for an interview tells you their mindset. You’re a beggar hoping and praying to get called in. (See my post on why you want a meeting not an interview.) Though the conventional reason is wrong, you still need a dynamite resume.
The Internet Is Your Resume
Resume experts focus on how to write a resume that will get through an Automated Tracking System. Most ATSs select about 2% of candidates. In other words, the experts want you taking 1 in 50 shots at getting the 20% of jobs that companies advertise. Smart job-hunters don’t need a resume for this purpose.
Your online presence is your real resume. When a hiring manager or recruiter wants to size you up for a job, he’ll look at LinkedIn. So it seems like you could print out a copy of your LinkedIn profile and use it for a resume. If only it were so easy.
First, your LinkedIn profile should contain much more information than your resume. Think of LinkedIn as the documentary of your professional prospects. Then your resume is the preview of coming attraction. Second, LinkedIn is formatted for online viewing. It will look terrible printed out.
The good news is you don’t have to start from scratch. A solid LinkedIn profile should be the foundation for an outstanding resume. That way, you brand yourself, by sending a consistent message about the value you’ll bring to an organization.
Without Clarity, You Can’t Sell Yourself
So, you’ll need to spend time putting together an outstanding resume for three reasons:
- Some companies will ask you for it, either to prepare to meet with you or at the meeting itself to paper their file.
- When you’re networking face-to-face someone may ask you for your resume. In that case you want to have printed copies available right then and there. Have them in matching envelopes so they’ll stay clean and get less rumpled. When you give the person your resume, make sure to get his contact information and an appropriate time to follow up. This will help you gauge his seriousness in helping you and show your professionalism.
- MOST important, writing an outstanding resume will spell out your marketing message. Think broadly about the type of job you want. Consider the specific organization where you want to work. Then clarify your thinking by writing down a clear and succinct presentation of your Unique Value Proposition (UVP) targeted to a job category or company. When done, you'll have a plan to drill so you present yourself more articulately at a meeting to discuss a job.
Most job-hunters wing it when they speak with a hiring manager. They don’t take the time to write down why they’re the best candidate. By using your resume as your marketing plan, you’ll stay on message.
Forget ATSs and interviews. Write an outstanding resume so you have complete clarity about the value you'll deliver to an organization. And so you can communicate that value with confidence.
Does your resume give you clarity about how to sell your UVP?
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