Why the Best Job-Hunters Think Like Entrepreneurs…
1-½ minutes to read
Think about the last time you bought an expensive item. Was it a television or a car? Did a salesman help you decide which one to buy? If he knew what he was doing, he had you describe what you wanted. Then he asked questions and listened while you answered. When he showed you options, he talked about how the features would benefit you. Throughout the sale, he never mentioned what he wanted from the transaction. If he knew his business you left overjoyed with your purchase.
Everyone Focuses on His Own Needs
The military always seemed interested in our problems. It’s one of its choicest benefits. The command stepped in officially or shipmates offered their help. Either way, you felt supported. Many private sector companies have adopted this perk. But you don't get it until they hire you.
In civilian life, most people can’t tell you their goals. Few people are pursuing the same mission. In any event, rarely is it about helping veterans. They have their own lives to live.
When transitioning, you zero in on your biggest need, a job. Civilians focus on their needs. Nobody is selfish. Each person lives in his own world. If you’re smart you’ll use this to your benefit.
The Common Factor
The essence of entrepreneurship lies in figuring out what people need. Then you fill that void. The product doesn’t have to be new or revolutionary. But it has to improve people’s lives.
An astute sales professional knows to focus on the client. He realizes people don't care about his commission. Nor are they concerned with his cash flow or personal problems. Mentioning any of these will turn the client off. He’ll lose any chance at a sale.
When job-hunting, your clients are organizations that make good employers. Focus on finding out what they need. Your skills and abilities (features) must benefit them. Should a salesman trick you into buying the wrong car? Of course not. If you don't have what a company needs, you shouldn’t work there.
Like all sound concepts, it’s simple. Use your job-hunting energy to figure out what companies need. Qualify them the same way a car salesman qualifies you. He won't waste his time on a bad prospect. You shouldn't either. Once you’re convinced you can deliver the benefits, close the sale.
What prevents you from job-hunting by identifying employers you can benefit?
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