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With all the time and effort you spent writing your resume how come your phone doesn’t ring off the hook? Maybe you paid a professional resume writer to review or edit it. You posted it dozens, even hundreds, of times on Indeed.com, CareerBuilder.com, and every company website you could find. Still no luck. After months of searching, you’re ready to give up. You’re committing job search sin #6: Thinking all you have to do is post your resume on job boards.
How the Internet Makes Getting a Job Harder
It seems the Internet has made searching for employment easier. You can get information on thousands of jobs while sitting in front of your computer. Job boards give you the ability to search all kinds of parameters so you can find exactly what you want. Then you can submit your paperwork online. And there you have it. The requests to have you interview should roll in.
While this sounds logical, it ignores one basic issue. Hunting for a job used to be a local matter. This limited the applicant pool to people who lived reasonably close to the company. The Internet turned almost every employee search into a national one. Before your competition was the town or city. Now it’s the entire United States.
Since 2008 between 118 and 250 people have applied for each job. The cost to apply for a job seems low. Just fill out an application and submit it with your resume. With so many applicants, employers have to efficiently sift out the best. They turned to automated Applicant Tracking System, which screen resumes to eliminate up to 50% before a human will look at them. As many as 20% of those not ruled out will get an interview. But often only three to six people get called. Of these, at least one or two will usually be internal referrals.
So a lot more people are applying. You and the employer are passive participants in the beginning of such a job hunt. Unless you can consistently convey your unique qualities to a machine you’ll be overlooked. Those on the inside have a bigger advantage than ever before because they circumvent the automated screening.
Can you say deck stacked against you? Only 4% to 10% of people who use the post and pray method exclusively get a job that way. One expert says it’s closer to 0.4%.
Adopt Proactive Hunting
Can we agree you should stop spamming job boards with your resume? Then you’ll have plenty of time to do what does work:
- Focus on LinkedIn. In 2014, 94% of recruiters were active on LinkedIn but only 36% of job seekers were. On Facebook, 65% of recruiters are active but 83% of job seekers are there. LinkedIn is designed to showcase your professional credentials. Which gives you the better odds?
- Optimize your profile. Don’t think of LinkedIn as on online resume. Listing the billets you had is useless. Start with the summary. What value can you deliver to an employer? What does your target job look like? When describing your military service emphasize your accomplishments. How did you help the command meet its mission? What improvements did you make to personnel and processes? Quantify them. Use Matthew Fritz's guide, Leveraging Your LinkedIn Profile for Success.
- Provide evidence. If a picture’s worth a thousand words, video’s worth a million. Do you have a two-minute clip of you doing the kind of work you’d do for an employer? Post it. Have you written an article that got published? Post it. Likewise with whatever you have that demonstrates your expertise. If you don’t have anything, create it.
- Endorsements. Post excerpts from your performance evaluations (FITREPs, evals, etc.). Get testimonials from the highest-ranking people you can. Civilians equate generals and admirals to CEOs. Include impressive job titles like Wing Commander or Commanding Officer. Have your endorsers focus on achievements related to specific skills.
- Make strategic connections. Find the thought leaders for the business or industry you want to work in. Connect with them. Build relationships. Read my six posts on cultivating relationships starting with How to Go from Contact to Relationship.
Besides decreasing the time it takes you to get a job, following these steps will improve your career progression.
Posting resumes to job boards fits the rigidity of the military mindset. But it doesn’t work in the open-ended, ad hoc, civilian world. The longer you wait to alter your plan of attack, the more your enthusiasm will wane.
Relationships will deliver the job you want. Next week I’ll talk about how.
What prevents you from being proactive in your job search? Please comment below.