How the Barriers to Preeminence Have Collapsed
2-½ minutes to read
America was built on the idea that success comes from working hard and staying out of trouble. But there were always barriers to attaining elite status. Those who went to an Ivy League University had certain doors open for them. Wealth conferred privileges unavailable to people of lesser means. Large companies used their financial power and political muscle to stifle competition. If you follow the news it appears that not much has changed.
The Military as a Path to Excellence
During the 20th century, the military provided the means to excel. As a result, men such as Dwight Eisenhower and Omar Bradley could be born in poverty and reach the pinnacle of success. Most people know of Eisenhower’s rise from poor Kansas farm boy to President of the United States.
Bradley grew up as the son of a Missouri county schoolteacher. His father died when he was 15. He won an appointment to the Military Academy. During World War II, he led the 900,000 men of 12th Army Group. He rose to the rank of General of the Army (5 Stars) and became Chairman of the Joint Chiefs of Staff. After retiring from the Army he was Chairman of the Board of Bulova Watch Company.
Average GIs found success too. The GI Bill made college available to millions of service members who could not have afforded it. The world needed engineers, accountants, and other professionals in huge numbers. The World War II generation took the grit they developed during the Great Depression and the war, combined it with education, and pursued excellence.
But Americans who hadn't worn the uniform lacked this advantage. For them, the path to excellence remained a struggle at best.
Changes that Benefit Your Future Success
Seventy years after the end of World War II, the world has changed. It has enough lawyers and accountants. It needs more doctors. But the economics of medicine have altered the profession for the worse. College no longer provides a sure route to success.
Yet, today there are opportunities to achieve excellence that never existed before. At least three factors drive this trend:
- A degree provides no guarantee you’re on a path to excellence. But education is available like never before. Someone teaches whatever skills you lack. Take valuable abilities like marketing and coding. Community college classes and online programs abound. Anyone can afford these courses. I’ve mentioned before all the large companies that no longer require a degree. Is there any doubt organizations such as Google, Ernst & Young, and Hilton want employees who pursue excellence?
- Social media has broken down barriers to the point that you have access to almost everyone. Derek Halpern at Social Triggers has a free video and download explaining how to email influential people and get a response. In his book, The 2-Hour Job Search, Steve Dalton gives you a more in-depth explanation. Here’s a summary. View the whole slide deck then focus on 27-32. Using my status as a veteran, well over 80% of the people I’ve contacted have responded.
- The Internet and social media have shrunk the cost to access potential clients. They have driven intermediaries out of the sales chain and robbed large companies of market dominance. Marketing and entrepreneurship gurus offer training on targeting a niche market. You can beat even the biggest multi-nationals. Check out Amy Porterfield and Pat Flynn.
Add these three factors to your advantage as a veteran and you can be unstoppable. Don't get me wrong. It will still take a lot of hard work. You’ll make mistakes and have setbacks. But the hurdles that past generations faced are gone. It’s now up to you to take advantage of this opportunity. Wading in mediocrity means your financial future will erode. Embracing the quest for excellence puts you on the path to the highest level of success…
What is holding you back from striving for excellence?
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